Sports

World Growth Forums Magazine June 2023
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What Is IPL?
How Does It Work?
As stadiums roar and screens light up across the world, one event captures the attention of cricket fans and casual viewers alike: the Indian Premier League (IPL). Whether you’re a lifelong follower or just curious about all the excitement, this blog breaks down everything you need to know about IPL – from what it is and how auctions work, to its massive business model and iconic awards like the Orange and Purple Caps.

Image 1: IPL combines star power, action, and glory – redefining modern cricket with global influence.
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What Is the Indian Premier League (IPL)?
The Indian Premier League, or IPL, is a professional Twenty20 (T20) cricket league held annually in India, typically between March and May. It was founded in 2008 by the Board of Control for Cricket in India (BCCI) and has since become one of the world’s most-watched and most lucrative sports leagues.
Unlike traditional domestic cricket, IPL features franchise teams based in major Indian cities, such as Mumbai Indians, Chennai Super Kings, and Royal Challengers Bangalore. These teams compete in a fast-paced, high-energy tournament that blends cricket, entertainment, and celebrity glamor.

Image 2: What Is the Indian Premier League (IPL) and How Does It Work? – A beginner-friendly breakdown of the world’s most exciting T20 cricket league.
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What Is an IPL Auction and How Does It Work?
Every season, IPL franchises build their teams through a high-stakes player auction, where they bid on both Indian and international cricketers. Here’s how it works:
- Each team has a salary cap (a fixed budget)
- Players register themselves in the auction pool with a base price
- Teams place bids for players they want, and the highest bidder wins
- Some players are retained from previous seasons; others are traded or released
- The goal is to build a balanced team within the budget
The auction is a thrilling mix of cricket strategy and business acumen – often featuring dramatic moments, surprise picks, and record-breaking deals.

Image 3: An IPL Auction explained – where franchises bid for top talent to build their teams within a set budget.
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What Is the Business Model Behind IPL?
The IPL is not just about cricket – it’s a billion-dollar business.
Here’s how the money flows:
- Broadcasting Rights: Channels and streaming platforms pay massive amounts to air IPL matches. For example, the 2023–2027 media rights were sold for over $6 billion.
- Sponsorships & Advertising: From team jerseys to stadium banners, brands invest heavily in IPL visibility.
- Franchise Revenue: Teams earn through merchandise, ticket sales, brand partnerships, and a share of central revenues.
- Player Salaries & Profits: Despite big player fees, franchises often turn a profit due to IPL’s popularity and global reach.
The IPL model has become a case study in sports marketing, fan engagement, and league management.

Image 4: Broadcasting rights, sponsorships, and match revenues power the IPL’s billion-dollar business model.
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What Is an Orange Cap and Purple Cap in IPL?
To recognize individual excellence, IPL awards two special caps each season:
- Orange Cap: Awarded to the highest run-scorer in the tournament. It’s worn by the current top scorer and passed on if someone overtakes.
- Purple Cap: Given to the highest wicket-taker. Like the Orange Cap, it changes hands as the stats evolve.
These caps have become symbols of dominance, adding an extra layer of competition for players – and excitement for fans.

Image 5: The Orange Cap and Purple Cap recognize the IPL’s top run-scorer and wicket-taker each season.
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Why IPL Matters – Beyond Cricket?
IPL is more than just a sports tournament. It’s a cultural phenomenon that:
- Launches careers for young Indian cricketers
- Attracts global talent and unites international players under one league
- Blends Bollywood, business, and cricket into a massive entertainment spectacle
- Drives innovation in broadcasting, branding, and sports management
- Boosts local economies and creates thousands of seasonal jobs
Whether you’re watching for the sixes, the star power, or the business behind it all, IPL has something for everyone.

Image 6: IPL goes beyond sport – impacting youth culture, global branding, regional economies, and entertainment.
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In Summary
The Indian Premier League (IPL) is the crown jewel of T20 cricket – a dazzling mix of sport, spectacle, and strategy. From high-stakes auctions to billion-dollar deals, and from Orange Caps to global influence, IPL is a defining force in modern sports.
Now that you know what IPL is and how it works, you’ll see each match not just as a game – but as a reflection of a much bigger and bolder cricketing revolution.
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